Does the business of Yoga feel like Feast Or Famine? Sometimes there’s too much work and others, not enough?
Do you feel comfortable with pricing?
Does your volume of work help you thrive rather than living on crumbs?
Have you thought about what you want to earn to enable you to live happily?
What I find with a lot of teachers who come to me for business support is that most complete teacher training with a desire to share their love of yoga but no clear answers to these questions.
A teacher training will set you back around £4000 and yet, very few people plan how they will recoup their money once certified. Or even really believe they will transform into a yoga teacher.
We start off learning to become yoga practitioners and then have to develop our entrepreneurial skills further along the line.
So, How does a Yoga Teacher Survive?
Yes, it’s true that there are more yoga teachers in the world but you are unique and what you offer is unique and when telling your story it will resonate with your tribe.
Being a full-time yoga teacher is great if you enjoy variety. But the cons of being self-employed is no sick leave or paid holidays. Venues can close without warning and students sometimes leave.
Some people prefer to have another source of income to take the stress out of their yoga career. Once you know your figures you’ll know what is best for you.
Most new Yoga teachers get caught up in trying to accrue lots of group classes but this isn’t the only way to create financial stability and if you’ve ever taught over 12 classes a week all over town, you’ll know how exhausting it can be.
Some tips to avoid getting stuck in famine mode
Know the seasons- Have you seen a yoga class in January? New seasons tend to make people want to have a fresh start. For me, in the UK it’s January, May & September. During these times inquiries increase.
Get ready for the busier times – they can be great for offering beginners courses and other specialties.
Know your numbers – frequently, teachers come to me worrying about low-class numbers but they haven’t worked out how many people are needed to cover their costs.
When we sit down and work it out they often discover that with a few tweaks the difference is not as huge as they imagined and marketing feels more manageable and achievable.
Avoid ‘competitive’ pricing- If you want people to never commit to regular sessions or undervalue what they are receiving from you this is the way to do it.
Trying to be the cheapest in your area thinking this will fill classes is the best way to the route of struggle and famine.
Finally, be Patient! It takes time to grow your tribe and become an established teacher.
In my experience, a new class can take 6 months to 2 years to become established with regular clients.
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